Vision 1: Our company sets the highest standards world-widein high-tech steel and high performance metallurgical materials.
Vision 2: Working in partnership with our customers ensures a distinct competitive advantage.
Mission 1: Objectives of the Company
- Developing, producing and selling the highest quality tool steels, high speed tool steels and special materials.
- We achieve profitability in order to meet owner expectations and to attract the best employees in the industry. These actions enable us to finance ongoing investments thus securing our future.
Mission 2: Market Positioning:
- Our products are regarded as among the best in the world and serve as a benchmark for competitors.
- We aim to secure and develop the market leadership based on our high quality, ability to innovate and worldwide distribution network.
Mission 3: Customers:
- Customer satisfaction and the trust which our customers have in our products and services are central to our activities. We deliver the agreed quality at the agreed time, reacting to changes in customer wishes in a flexible way.
- We recognize customer needs and create distinct competitive advantages for them by means of joint developments and tailor-made services.
Mission 4: Employees:
- Our employees are the defining factor for the success of our company. We offer them challenging tasks, personal development opportunities and a fair, performance-oriented pay structure.
- In return, the company expects and rewards competence, initiative, effective performance and a willingness to learn.
- Executive personnel lead by example. They create the framework for a motivating work-environment where empowered employees operate in a goal-oriented way. Mutual trust is a pre-requisite for this approach.
- In daily cooperation, we live an open communicative culture. On the basis of mutual respect, we manage conflicts in a constructive way and view criticism as opportunity. We work in teams, the common interest comes before that of individual interest.
Mission 5: Technology
- We continuously work on the improvement of our processes, guaranteeing consistently high standards of quality.
- Metallurgical knowledge and expertise are our strengths. A forward-looking investment policy and targeted process developments ensure our technological leadership.